Is your sales team struggling to get results using cold emails?

Discover how a skilled sales enablement writer can help your team gain a competitive edge and meet their targets.

Hi, I’m Bryan Kelly

I’m a Sales Enablement Writer with nearly 20 years of sales and marketing experience. The techniques I use are field-tested. They’re also proven to increase B2B sales. I’ll work to understand your products, services, and company story so your sales materials get results.

Career highlights include: building and selling a brand I co-founded, serving as VP of Marketing and Sales for a software business, leading a software startup as CEO, and working as a content strategist at a recognizable Silicon Valley tech company.

Let’s talk about how we can work together and create effective sales content tools for your team.

Sell more with custom content tools

With a custom Sales Content Toolbox™ — you’ll have targeted messaging for each of your prospects that’s totally customizable by your sales team members.

✉️ Prospecting emails

Start the sales conversation with customizable email templates proven to get results.

đź“Ł Talk tracks

Guide (don’t script) salespeople with a framework they can follow and adapt to their own voice and style.

đź“ť Battlecards

Deal confidently with common objections and competitor comparisons.

đź“„ Sales sheets

Outline key details every prospect needs in order to make a buying decision about your solution.

đź’» Sales decks

Get prospects into a buying mindset with a set of convincing slides each salesperson can tailor.

✅ And more…

Other tools include follow-up email templates, case studies, and sales proposals.

How it works

Here’s the process we’ll follow when working together on your Sales Content Toolbox™.

  • Are we a good fit? Let’s find out by jumping on a 15-minute call to discuss your sales team and goals.

    We'll cover the advantages of hiring a sales enablement writer... and I'll recommend content tools that will help you hit your targets.

  • Based on what we discuss in the intro discussion, I’ll provide a proposal outlining how we'll work together — including a project scope, deadlines, deliverables, and the total cost.

  • This 90-min session will help me build the "playbook" for your custom Sales Content Toolbox™.

    We’ll cover the following:

    • Your sales process, sales team, and prospects

    • Your product(s) and/or service(s)

    • Your content needs and delivery timeline

    • Your project scope and cost estimate

    This session is included in the cost of your toolbox.

  • Once you've signed the proposal, I’ll build your custom Sales Content Toolbox™.

    The toolbox will be delivered as a Word document to your company’s point of contact on or before the agreed upon deadline.

  • My intention is to deliver first-draft content that you’ll love... but sometimes revisions are needed.

    Just add your edits and/or comments to the Word document and I’ll incorporate those changes by a mutually agreed-upon deadline.

  • About 6 weeks after you receive your custom toolbox, I’ll check in to see how it’s working for you and your team.

See a few samples

Check out a small selection of sales content tools.